At Serge De Nimes, we believe in turning dreams into reality when it comes to crafting Timeless Denim wear. Adding glamour and a touch of luxury with embellishments such as embroidery, sequins, beads, patches and rhinestones, we add a fashion-forward edge to make our client- the trendsetter! 

Mission

Our mission is to celebrate individuality and connection through high-quality, custom denim for the whole family — adults, kids, and even pets. We craft timeless pieces that reflect YOU! 

Vision

To be the world’s most inclusive and beloved custom-denim brand, where self-expression knows no age, size, or species — Denim that fits your story.

Our Values

  • Inclusivity – We design for all: adults, kids, and pets. Style has no boundaries.
  • Craftsmanship – Every piece is made with care, precision, and heart.
  • Expression – Customization empowers our customers to wear who they are.
  • Connection –We believe in letting our clients express their style and individuality-We embrace feelings, celebrate emotions and strive to connect better with authentic and timeless outfits
  • We embrace feelings, celebrate emotions and strive to connect better with authentic and timeless outfits

Founder's Story

For over a decade, I built my career in the corporate world—structured days, polished decks, and climbing ladders. But deep inside, I carried a desire to create something that felt more personal, more free. Then came an idea I can only thank God for: denim customization.

Denim has always been a canvas of individuality. It tells our stories through every fade, tear, and stitch. What began as a spark of inspiration soon became a calling—to create a brand where self-expression lives in every piece. 

Leaving behind 10+ years in a steady career wasn’t easy, but faith and purpose made the leap feel right. Thanks to my family and friends for their loud cheer!

Today, this brand is more than fashion—it’s about transformation. Taking something familiar and giving it new life. Just like I did with my own journey.

This is my story, woven into every piece we create. And now, it’s yours too.

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